Volkswagen has announced plans to introduce a pickup truck at its São José dos Pinhais plant in Paraná, Brazil, currently dedicated to assembling the T-Cross SUV. This new model, referred to internally as Project Udara, is part of the automaker’s €1 billion investment cycle in the country extending until 2028.
In addition to the pickup, the investment includes the development of two flex-hybrid vehicles, a new SUV, and a new engine, slated for production at the Brazilian assembly lines in São Bernardo do Campo and São Carlos.
The forthcoming pickup, larger than the existing Saveiro model produced in São Bernardo do Campo, is expected to feature a flex-fuel engine, with potential hybrid variants. Project Udara is set to be constructed on the MQB platform, and its launch is expected in early 2026.
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