Look for Unprecedented Launch of EVs in Japanese Market

JAPAN REPORT

The Japanese market in 2022 will be greatly affected by two factors: COVID-19 in its third year and the semiconductor shortage. Despite this, companies are making steady progress in their approach to the industrial issues of the environment and safety, and in particular, the full-scale development of EV products is positioned as a major step toward the realization of carbon neutrality by 2050. The launch of EVs in the Japanese market in 2022 will be on an unprecedented scale.

Nissan will start selling its new model “ARIA” at the beginning of the year. Nissan and Mitsubishi are also jointly developing a mini-EV which they plan to launch early in 2022. Toyota and Subaru will also gradually roll out their first jointly developed SUV in Japan and overseas markets starting in mid-2022. Toyota’s “bZ4X” and Subaru’s “SOLTERRA” are the best-selling mid-size SUV EVs globally and will be the touchstone for future EV development. Honda will launch its first two Honda-brand EVs in China in the spring of 2022. These are also SUVs and will be marketed under the name “e:NS1” by Dongfeng Honda and “e:NP1” by Guangqi Honda, both of which are local joint ventures, and will be considered for export from China to global markets.

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Global: Recovery Is Strong, but Uneven

GLOBAL REPORT
Yosyf Sheremeta
Yosyf Sheremeta

SUMMARY.  The global economy performed very well in 2021 and continues to recover, along with trade, employment and incomes. But the revival is unbalanced, with regions/countries, businesses and people facing very different economic realities. Recent improvements also conceal structural changes, which means that some sectors, jobs, and technologies will not return to their pre-pandemic trends. Based on the most recent economic developments and trends, Power Systems Research remains somewhat optimistic about the global recovery.

Many of us hoped to be in the post-Covid phase by now, but it is evident that there is no quick way out.  The pandemic has had a profound impact on the world economy, and it will continue to challenge established norms of life and business into the foreseeable future.  As we start the new year, many challenges remain, new and old alike: re-surgency of COVID variants, restrictions on travel, supply chain challenges, shortages of materials/goods, inflation, and employment, as well as renewed geopolitical tensions across many parts of the globe.

Power Systems Research witnessed a strong economic recovery globally in 2021, despite regional differences.  Output in most OECD countries has now either surpassed or is about to reach pre-pandemic levels, but lower-income economies, particularly those where vaccination rates are low, are at risk of being left behind.  Furthermore, the rebound will continue to vary widely among different market segments.  

Global inflation re-surfaced in 2021 and presents a real risk to economic recovery in all regions. The renewed inflationary pressure risks lasting longer than was expected a few months ago.  The surge in retail and wholesale energy costs in late 2021 will undermine economic growth prospects for large parts of Europe and Northeast Asia well into 2022.  Rising food and energy prices already have impact on low-income households in particular. 

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Indonesia Aims at Lead in Integrated EV Production

INDONESIA REPORT
Akihiro Komuro
Akihiro Komuro

Investment related to EVs is gaining momentum in Indonesia. While the government is aiming to upgrade the industry by mainly using nickel as a battery material, Hyundai Motor of South Korea and Hon Hai Precision Industry of Taiwan have announced their plans to produce EVs and automotive batteries. If the concentration of industries advances, the country will compete with Thailand, which is also making efforts to attract related industries, for the leading role in EV production in Southeast Asia.

At the Indonesia International Auto Show, which started in the suburbs of Jakarta on Dec 11, Hyundai Motor’s compact EV “Kona” attracted much attention. The company will begin production in 2022 at its plant in West Java province, which will soon be operational.

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Toyota Joins BYD To Build Affordable $30,000 Electric Car

JAPAN REPORT

Toyota reportedly has partnered with China’s BYD to develop an affordable electric car to launch next year. The Japanese automaker has widely been recognized as a laggard in the transition to electric vehicles. Years of betting on hydrogen fuel cells and hybrid vehicles has put Toyota behind on battery-electric vehicles.

Reuters reports Toyota is planning to release a “small and affordable electric sedan” in China next year:

The electric vehicle is reportedly going to be powered by BYD’s blade battery cells with LFP chemistry. LFP chemistry has improved enough in recent years that it is moving from mainly being used in electric buses to now electric cars. BYD’s blade battery has attracted a lot of attention – even from Tesla, according to reports coming out of China. A Toyota source talking to Reuters said that it is what is enabling the automaker to produce its first affordable all-electric car:

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UAZ Patriot SUV Collects US$ 3.8 Million in Pre-orders in USA

Maxim Sakov
Maxim Sakov

The North-American premiere of the UAZ Patriot SUV took place recently at the Los Angeles international Autosalon. The exclusive importer of the vehicle is Bremach Inc., a California company.  The Russian car has its own name, Bremach 4×4. The name Taos, announced earlier, was rejected to avoid the conflict with Volkswagen, which has had a product with this name since 2020.

The Patriot was introduced in two  versions–standard and off-road extreme. Both models are equipped with 2.7 gasoline engine ZMZ Pro of 149 hp and a six-gear automatic transmission Punch Powerglide 6L50, connected all-wheel drive. Standard version costs US$ 26,405 in USA.

According to Bremach, in the first 24 hours after the introduction, they received deposits totaling US$ 3.8 million. How many cars were ordered, was not disclosed, but the minimum deposit is US$ 100.

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New Cars in Russia Cost More Than in USA and Europe

The prices for cars in Russia now exceed the prices abroad. The high prices are caused by high custom taxes, certification for Glonass satellite systems and exchange rates of national currency. After many global OEMs built assembly plants in Russia, prices for cars were equal to cars in other markets, and after fall of the Ruble exchange rate in 2014, cars became even cheaper. However, in 2021 prices have grown significantly because of a shortage of semiconductors.

For example, the minimum price of a Hyundai Sonata in the USA is US$ 24,150, equivalent to about 1,725,000 rubles. In Russia, a similar car is priced at 1,799,000 rubles. A Kia Seltos in the USA costs US$ 22,490 (about 1,605,000 Rubles); in Russia, the minimum price is 1,734,000 rubles. Cars such as the Toyota Camry, Toyota Corolla and RAV4 are also more expensive in Russia by about US$ 3,000-5000.

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PSR Analysis: Actual prices are even higher in Russia because of dealer mark-ups. Sometimes, to buy a car, it’s necessary to pay 1.5-2 times the prices as a cost for “options”. As a result, there has been a 20% fall of sales in the country.   PSR

Maxim Sakov is Market Consultant – Russia Operations for Power Systems Research

VinFast Launches Two EVs, Announces US HQ and Manufacturing Plant

Akihiro Komuro
Akihiro Komuro

VinFast has selected Los Angeles as its US headquarters and recently shared plans to begin manufacturing in the U.S. in 2024. VinFast is the automotive manufacturing subsidiary of VinGroup, a Vietnamese conglomerate that develops everything from real estate to technology and healthcare. The VinFast subsidiary was founded in 2017.

VinFast is working to deliver its flagship EV, the VF e34, later this year in Vietnam. When that happens, it will be the first-ever EV sold in the entire Vietnamese market.

Last month, we reported that VinFast was ambitiously entering markets overseas, beginning with the US, Canada, and Europe at the same time.

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Hyundai Motor Launches ‘Wage Half Price Plant’

For the first time in 23 years, a finished car plant has started operations in South Korea. The operator is Gwangju Global Motors (GGM). This unfamiliar company was established under the leadership of the city of Gwangju in southwestern South Korea, with Hyundai Motor taking a stake, to specialize in contract manufacturing of small cars. The city of Gwangju, which aims to attract industry and create jobs, and Hyundai Motor, which wanted a plant where production can be outsourced at a low cost, coincided in their intentions.

The site area of 455,000 square meters is lined with three buildings: a pressed car body factory, a painting factory, and an assembly factory. Inside the assembly plant, which measures 340 meters by 140 meters, eight colorful car bodies flow smoothly down a three-dimensional production line.

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AutoVAZ Stops Production at Tolyatti Plant

AutoVAZ stopped assembly of cars on all three production lines at its Tolyatti plant Nov. 12, because of parts shortages, according to the plant’s trade union representative.

The plant produces Lada Largus, Lada X-Ray, Renault Sandero, Logan, Lada Niva Legend, Lada Kalina, and Lada Granta.

AutoVAZ systematically stops its conveyors because of component shortages. To compensate, the OEM tries to implement 6 day work weeks, but these also were cancelled because of parts shortages.

AutoVAZ also stopped production for a corporate vacation July 26 – Aug. 15.

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Chip Shortages Cause Worst Festive Season in Decade for Auto Industry

Aditya Kondejkar

2021’s festive period from Navratri to Diwali (October) marked the worst performance for India automakers in nearly a decade. Usually, sales of PVs peak during the period, however, the demand was much lower this year. 

Further, two-wheeler and tractor sales dropped by about 10%. The major reason for this drop is supply-side challenges on semiconductors and lack of demand in entry-level segments for both PVs and two-wheelers.

In the commercial vehicles space, the situation was somewhat better with an increase in demand for interstate movement of goods.

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