Follow PSR’s ongoing global coverage of eMobility across a wide range of segments, including electric cars, commercial vehicles, electric motorbikes and e-buses.
Like it did with passenger EV rebates in December, Germany has decided to pull the plug on subsidy programs for electric semi-trucks and city buses. What happens to the nation’s commercial EV market now?
When the German government established the funding program for climate-friendly commercial trucks in 2021, the subsidies were seen as a highly effective tool to drive up demand for electric vehicles in the medium- and heavy-duty truck markets.
Akio Toyoda, Toyota’s chairman, has expressed skepticism about the widespread adoption of electric vehicles (EVs), estimating they will achieve only a 30% market share despite evidence of higher adoption rates in countries like Norway and China. This stance aligns with Toyota’s continued focus on hybrids and fuel cell vehicles, contrasting with the rapid EV market growth and the aggressive EV strategies of competitors. Toyoda’s comments reflect a cautious approach to EV adoption, diverging from industry trends favoring more substantial EV penetration.
Hyundai Motor Company is developing a hybrid vehicle for its Genesis luxury brand. The company had planned to focus on EVs and FCVs for the Genesis, which will be launched after 2025. The recent slowdown in the growth of the EV market has forced the company to change its strategy.
According to industry insiders, Hyundai Motor is developing a hybrid engine and related systems for the Genesis, which is expected to be launched in 2025. Hybrid models will be added to the mainstream GV80 and GV70 models. The company plans to expand its HV lineup under the Hyundai Motor and Kia brands as well, having decided to introduce HVs under its luxury car brands due to the risk of slumping sales if it continues to shift more toward EVs. Hyundai Motor’s HV sales in 2023 were up 53% from the previous year to approximately 380,000 units.
The Thai government has announced the discovery of a large lithium deposit, calling the deposit the third largest in the world after Bolivia and Argentina. It has estimated reserves of approximately 14.8 million tons. The deposit was found at two sites in the southern province of Phang Nga. However, it will take some time to find out how much of the discovered resources can be used.
Thailand is keen to become the center of EV production in Southeast Asia, leveraging its experience in assembling conventional cars, and the discovery of the lithium deposit will give the country a boost in achieving this goal.
In 2022, the penetration rate of new energy units in the commercial vehicle market exceeded 10%, and the penetration rate of heavy-duty trucks was close to 5%. The new energy subsidy policy was scheduled to be withdrawn at the end of 2023, but data for the January to October period is basically the same as the previous year. The share of new energy units for the commercial vehicle segment is far lower than the market share of 30.4% for new energy passenger vehicles.
With the accelerated adjustment of China’s transportation structure, it is expected that by 2025, the national railway and water freight volume will increase by 10% and 12%, respectively, compared to 2020, while the road freight volume will relatively decrease. In this context, bulk and ultra long-distance road transportation will gradually exit the market, and the advantages of short and point-to-point road trunk transportation with radii of around 500 kilometers and 300 kilometers will be further highlighted.
Ford Motor Co’s unexpected decision to retain its factory in Tamil Nadu and its potential plans for the assembly of the latest Endeavour signals a potential shift in strategy towards a stronger focus on electric vehicles (EVs) and leveraging India as an export hub.
This analysis delves into the implications of Ford’s potential emphasis on EVs and its ability to capitalize on India’s Production-Linked Incentive (PLI) schemes for exports.
Globally, under its current CEO, Jim Farley, Ford is focused on the electrification and digital transformation of core segments in which it is a leader, namely trucks, SUVs, commercial vehicles, and performance cars.
CATL, the worlds largest battery manufacturer, is not waiting for customers to come knocking on its door to buy batteries for their electric models. It has created what it calls its CATL Integrated Intelligent Chassis, a skateboard design that incorporates all the bits and pieces needed to make a fully functional electric car
Honda plans to end production of the Honda e EV by January 2024. This is the company’s first mass-produced EV, but sales have been sluggish, falling short of the annual domestic sales target of 1,000 units. Going forward, the company will focus on commercial light EVs, which will be launched in the spring of 2024, to increase the electrification rate of the vehicles it sells.
The Honda e was launched in 2020. The vehicle is priced at 4.95 million yen and has a range of 259 km (WLTC mode). Sales in Europe have already been discontinued. Sales in Japan will also be discontinued once stocks run out.
The Honda e was not originally intended to be a high-volume model, but it did not meet its sales target. The company plans to expand the model lineup, starting with the N-VAN e:, a light electric vehicle to be launched next year.
South Korea’s Hyundai Motor Company and Apple Inc. plan to set up a partnership in the field of self-driving electric cars, according to Korea IT News. And recently another media outlet reported that Hyundai Motor and Apple plan to launch a self-driving EV in 2027.
In response to this news, Hyundai Motor announced that it was in early-stage talks with Apple. On Dec. 10, Hyundai Motor declined to comment on the Korea IT News report, reiterating its statement from Dec. 8 that it had received inquiries from various companies interested in collaborating on the development of self-driving EVs. Apple was not available for comment at the time of our publication.
Malaysian state-owned carmaker Proton is considering building an EV plant in Thailand, according to reports from Thailand government officials. The Thai government has long focused on promoting related industries.
At a joint press conference with the Prime Minister of Malaysia, where he is visiting, the Thai Prime Minister said, “I hope we can confirm clear steps to invite the plant and proceed quickly,” and indicated that he plans to work out the details with the parties involved soon. The amount of investment and production capacity were not disclosed.
Proton was established in 1983 as a national policy to revive Malaysia’s automotive industry. Currently, the company is rushing to switch to EVs after receiving an investment from Geely, a private Chinese automotive giant.
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