Lorena is a Senior Market Research Consultant at Power Systems Research, based in Mexico City. In this role, she specializes in conducting in-depth market research and analysis for the power products industries. She joined Power Systems Research in 2011, bringing extensive expertise in market intelligence, strategic planning, and business development.
Before joining Power Systems Research, Lorena served as Manager of Strategic Planning and Market Research at Cummins Filtration, where she led global market research initiatives to inform business strategy. Prior to her tenure at Cummins, she gained valuable experience in the tire industry, focusing on marketing, forecasting, pricing, promotions, and corporate image.
Lorena holds a Bachelor of Business Administration from the Universidad Autónoma Metropolitana in Mexico City , and a Master’s in Marketing from the Monterrey Institute of Technology and Higher Education (ITESM).
