293,500 units is the estimate by Power Systems Research of the number of Snowblowers expected to be produced in the United States in 2025.
A Snow Blower or Snow Thrower is a machine for removing snow from an area such as a driveway, sidewalk, roadway, railroad track, ice rink, or runway. It can use either electric power (line power or battery), or a gasoline or diesel engine to throw snow to another location or into a truck to be hauled away.
Snow blowers range from very small units, capable of removing only a few inches (a few more cm) of light snow in an 18 to 20 in (457 to 508 mm) path, to the very large units, mounted on heavy-duty winter service vehicles and capable of moving 20-foot (6.10 m) wide swaths of heavy snow up to 6 feet (1.83 m) deep.
This product information comes from industry interviews and from two proprietary databases maintained by Power Systems Research: EnginLink™ , which provides information on engines, and OE Link™, a database of equipment manufacturers.
Exports: Collectively, up to 30% worldwide.
Market Share: With 35% of total units produced, Ariens Company leads in the production of Snowblowers in U.S. only. In second position, with combined plant totals, is Stanley/MTD with 20%; third is Briggs & Stratton with 16%.
Trends. In 2024, production of snowblowers in NA decreased nearly 17%. Production is expected to remain flat with a nominal decrease of 1% in 2025. The reduction is attributed to brands being discontinued along with the termination of unpopular models.
Prior year declines are attributed to less snowfall in key areas of North America and COVID-19 related temporary plant shutdowns. Production is based upon snowfall predictions and many models sell out if demand is higher than anticipated.
Expect production to gain up to 5% over the next few years as branding issues settle. End users still like innovative and new products that feature increased efficiency. Two-stage units are extremely popular and are available in four basic grades: Economy, Residential/ Homeowner, Heavy Duty/Landowner, or Professional. PSR
Carol Turner is Senior Analyst, Global Operations, for Power Systems Research
